Does your brand define you? Do you define your brand, or does your brand define you? That may be a difficult question to answer, because your brand may consume your identity over time without you even noticing. Individuals can adjust and conform so easily. But, the path of least resistance may just be erasing your […]
About Matt Carnaghi
I am the Director of Business Development for Harness Digital Marketing. Previously I have had years of experience working with businesses in the financial industry. I have a strong desire to help promote and grow small local businesses. I participate in multiple civic organizations to support my local community as much as I can. As a hobby I enjoy all aspects of the fitness industry. I also, enjoy coming up with ideas for patent-ability to make things more efficient and effective for society.
Do you define your brand?
Self Doubt Leads to Transformation

Dark Clouds Rolling In There are always going to be ups and downs due to self doubt. It is a natural human emotion that everyone will experience from time to time. Even the most confident and successful individuals cannot be at the emotional top of their game 100% of the time. The key is to […]
GoDaddy Extortion [Digital Mafia]

When you recall a father figure, I hope that it does not elicit memories of you handing over cash just to maintain some sanity at the dinner table. If it does, you may have been a victim of the GoDaddy Extortion scheme! Mafia Laying the Groundwork So, you have made the commitment to start a […]
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Hiding Social Media Reviews [Bad for Business]
Sometimes a business does not have confidence in their service and resorts to hiding poor social media reviews. This is not only a red flag for current customers, but it is a sure way to amass poor reviews from future patrons as well. Review Thief Social media reviews are one of the primary resources for […]