Does your brand define you? Do you define your brand, or does your brand define you? That may be a difficult question to answer, because your brand may consume your identity over time without you even noticing. Individuals can adjust and conform so easily. But, the path of least resistance may just be erasing your […]
Black Friday Marketing – 5 Content Ideas
November 16, 2017 By 2 Comments
5 Black Friday Content Ideas Black Friday marks the beginning of the shopping season (or at least it use to). Many businesses begin offering sales and deals weeks before Thanksgiving, starting with Veterans Day. With so many places to shop and buy merchandise, businesses should be asking themselves, “Why should someone shop with me?” As […]
Tips For The Bootstrapping Startup
May 5, 2017 By 1 Comment
My first Digital Marketing Conference is in the books. After two full days, I can definitely say that I felt like I stepped back into college days, trying to soak up as much information as I could. Amongst the brilliant speakers, one stood out to me. Sylvester Chisom, an education technology entrepreneur, gave a presentation titled […]
But It’s Not What I Like!
February 19, 2016 By Leave a Comment
It’s the biggest complaint in the marketing world – business owners telling marketers and ad teams “it’s not what I like” or “I wouldn’t buy from that.” Yes, business owners have to like their marketing strategy to an extent. They have to be comfortable with it, it has to provide their voice, it has to represent […]
