Does your brand define you? Do you define your brand, or does your brand define you? That may be a difficult question to answer, because your brand may consume your identity over time without you even noticing. Individuals can adjust and conform so easily. But, the path of least resistance may just be erasing your […]
4 Ways to Get the Email Click
May 20, 2016 By 2 Comments
How is your email marketing campaign going? I see it. You. The “Company.” Emailing my “Monthly Newsletter” #253. Trust me, my filter box is full of them. And also trust me, I’m not the only one not opening it. So how CAN you get me, or anyone else for that matter, to not just hit […]
I’m a business owner – I do what I want!
February 19, 2015 By 2 Comments
The attitude of “I’m a business owner, and I do what I want.” is devastating to a business. Having “It’s my party” play in your head is quick way to destroy the image of your business. So why do so many business owners fall into that trap? I am getting ready to rant a little, […]
Storytelling vs Call To Action Commercials For Small Businesses
November 20, 2014 By Leave a Comment
STORYTELLING VS CALL TO ACTION COMMERCIALS If you had the opportunity to watch some commercials lately, you probably have seen two different types of commercials. One that tells a story or one that is asking you to buy something (Call To Action). As a business owner you should be aware of how video can benefit your […]
