Email Marketing Etiquette

You’ve decided to use email marketing for your business. Where do you begin? First, it’s important to understand the purpose of a newsletter. While it is a great way to reach out to your customers without spending a lot of money, it is also a large responsibility. It is more than just putting an email […]

The Ugly Sweater of Email Marketing

This time every year, millions of Americans have the opportunity to wear the most “hideous” sweaters known to man. Why? For the simple pleasure of enjoying the embarrassment of themselves. The Ugly Sweater parties are a reminder of a lost art of sequins, felt, and the smell of moth balls. As uncomfortable as the sweaters […]