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When Standing Out Goes Wrong

Standing Out Without the Sore Thumb You always hear people preach about how important it is for you to be an individual. A common phrase like “standing out from the crowd” takes on a whole new meaning when you start talking about your business. The advice of “just be yourself” and “don’t care what others […]

Ain’t too proud to beg – Community Exploitation

“I don’t beg for publicity; I deserve to exploit the community because of everything I do.” Does this sound familiar to anyone? There is a clear distinction between cross promotion, self branding, and unscrupulous exploitation. Society and businesses become more dependent of the online community every day. As a result the individuals of organizations also […]