In a world surrounded by endless advertisements, how do you get your brand to stand out to your customers? There are many ways to do this, but one of the most effective is by getting people to say good things about you as a person. So why would the person you are matter to your […]
Do you define your brand?
March 5, 2018 By 2 Comments
Does your brand define you? Do you define your brand, or does your brand define you? That may be a difficult question to answer, because your brand may consume your identity over time without you even noticing. Individuals can adjust and conform so easily. But, the path of least resistance may just be erasing your […]
Black Friday Marketing – 5 Content Ideas
November 16, 2017 By 2 Comments
5 Black Friday Content Ideas Black Friday marks the beginning of the shopping season (or at least it use to). Many businesses begin offering sales and deals weeks before Thanksgiving, starting with Veterans Day. With so many places to shop and buy merchandise, businesses should be asking themselves, “Why should someone shop with me?” As […]
A To Z of Employer Branding and Recruiting
November 2, 2017 By Leave a Comment
A To Z of Employer Branding and Recruiting Recruiting for your business can be incredibly time-consuming. Why not work smarter, than harder? In the world of social media, we have access to an unlimited supply of potential employees. I partnered with Erin Kopec of HireLevel to discuss how employers can use social media to help […]
