How the Grinch Stole Your Christmas Profits

Why is the Grinch After my Business? One of the scariest things that could happen to a business is to have the bottom line stop short. So who is the Grinch and how do you stop him? For a lot of businesses, the Grinch is closer than you think. It may be an executive, head […]

4 Ways to Get the Email Click

How is your email marketing campaign going? I see it. You. The “Company.” Emailing my “Monthly Newsletter” #253. Trust me, my filter box is full of them. And also trust me, I’m not the only one not opening it. So how CAN you get me, or anyone else for that matter, to not just hit […]

The Great Pyramid Scheme That Is Social Media

The Great Pyramid Scheme That Is Social Media (This Article First Appeared In Hubshout on 12/03/15) We are all familiar with Pyramid Schemes and how they make the person at the top of the pyramid a millionaire. Every day people look for opportunities to work less and earn more. What if I told you that you […]

But It’s Not What I Like!

It’s the biggest complaint in the marketing world – business owners telling marketers and ad teams “it’s not what I like” or “I wouldn’t buy from that.” Yes, business owners have to like their marketing strategy to an extent. They have to be comfortable with it, it has to provide their voice, it has to represent […]