The Great Pyramid Scheme That Is Social Media

The Great Pyramid Scheme That Is Social Media

(This Article First Appeared In Hubshout on 12/03/15)

We are all familiar with Pyramid Schemes and how they make the person at the top of the pyramid a millionaire. Every day people look for opportunities to work less and earn more. What if I told you that you could apply the same Pyramid Scheme to your social media marketing and have others market your business for you? Too hard to believe, not so!

Follow these 3 tips and enjoy the easy life…if you choose.

1 – Build Your Brand and Your Businesses Brand (Separately)

A missed opportunity by many businesses is that they try and market or brand themselves or the business. In a Pyramid Scheme you want to create as many connections to the top (business). This means placing yourself under the business and finding ways to link back to it. This can be done by:personal-branging-harness-digital-marketing

  • Sharing Content – The business owner should be sharing the businesses content at least 3 times a week on their social media feeds. This leverages your personal connections and the ones that your business has
  • Like Content – Liking content not only shows support for it, but numbers also have power with people online. People that come across content that has a lot of “likes” are more likely to like the content themselves. Consumers are followers and they want what others have.
  • Interact With The Content – Find ways to interact with the content on your business page. This can be done by tagging people that the content will have some meaning or connection with or by posing a question to the posted content to evoke a response or reaction.

2- Leverage Your Network

The key to any successful business is having a FACE that people can connect with your business. Most businesses havepyramid-scheme-harness-digital-marketing
a front person, a mascot, or a logo that people can associate a business with. This can be any of the following people:

  • The Business Owner
  • The Sales Team
  • The Marketing Team
  • Or All The Above

The more people you have directly connected to your business the more people you have to add to your pyramid. Remember, it’s all about creating connections back to your business.

3 – Connect and Find INFLUENCERS

We all know someone that seems to be everywhere and connected with everyone. Those people are called Influencers influence-harness-digital-marketingand you want them a part of your pyramid. They have a huge following across social media and interact with content on a daily basis. You want these people to:

  • Share/Like/Engage with the content on your business page
  • Share/Like/Engage with your content that you have shared from your business page
  • Most importantly, genuinely like your business and come off as being honest and not supporting “you,” to just support “you”

These 3 tips will get you started on building a pyramid of social media networking that will organically grow your content and get you and your business in front of the people you really want to.

Tom Harness | Twitter: @iTomHarness | Facebook: iTomHarness | 314-884-1192


About Tom Harness

Tom Harness is the owner of Harness Digital Marketing, a digital marketing firm that works with businesses and organizations on Social Media, SEO, and Email Marketing. He is an entrepreneur and business owner with 20 years of combined experience in Education, IT, and Business. Tom is a U.S. Army Veteran and a Southern Illinois University alum. He also enjoys craft beers, his beloved Chicago Cubs, and his family.


  1. […] business social media accounts. Those of us that understand how social media truly works (Pyramid Scheme) know the value of having people like, share, tweet, and retweet […]

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