How Harness Digital Marketing Saved Christmas

Twas weeks before Christmas and frustrations did grow. All because business was running much to slow.   Small business owners had gifts and services to sell. But they did not know how to advertise well. They needed a new marketing plan and needed it quick. Little did they know, their problems could be solved with […]

When Consumers Get Social: Are You Listening?

“If we post it, they will come.” Seems like a pretty easy social media strategy, right? If you’re conditioned to the “tried-and-true” ways of marketing (hello, billboards and TV commercials), you’re used to building an ad, displaying it to the public, and anticipating a flood of customers. It’s no wonder many businesses believe this is the […]

Pinterest: The Underdog of Social Media Marketing

When people think about incorporating social media into their marketing package, the first sites that come to mind are Facebook and Twitter. As a digital media specialist, I can tell you that Facebook is very popular amongst business owners because it’s the most familiar. However, you could be missing out on one very important marketing […]

5 Facebook Features Your Business Needs To Know About

If you didn’t already catch on that Facebook is aiming to be the one-stop-shop of social platforms, look again. With so many features on Facebook already, and many more to be added, it can be hard to keep up with all of the new updates. Keeping up with these new features is vital for your […]