branding Archives - Page 9 of 9 - Harness Digital Marketing

Business Owners, Are You In The Bottle?

It is a classic question all business owners need to ask themselves – what side of the bottle are you on? Are you on the inside looking out, or the outside looking in? Almost all of your customers are the latter of the two. Most of them do not know what you know about your business […]

Did You #SharkWeek? – Shark Week Marketing

One of the largest annual television events began Sunday, August 10. That’s right, Shark Week from Discovery Channel kicked off its 27th year! In 2013, nearly 29 million people tuned in at some point to watch part of the great event¹. It was the highest-rated franchise among 18-to-49-year-old guys at the time, even beating NFL […]

Using Instagram For Business

I recently had a request asking me how Instagram can be used for business. Because I think very highly of this person (wink-wink-nod-nod), I decided to enlighten small businesses, entrepreneurs, and organizations on how they can best use this social medium.  Instagram is great for novice photo and video takers to get a final product […]

Hi, I’m Troy McClure! You May Remember Me…. | Personal Branding

The Simpsons are a staple in American culture as much as Apple Pie and iPhones. As one of the longest running prime-time animated series, The Simpsons has given a whole generation of 40-somethings vocabulary like: NO WAY MAN!, AY CARAMBA, and EAT MY SHORTS, MAN. Out of the decades of skits, Duff beer, and TV […]