Build Up Your Brand By Colleen Elizabeth

In a world surrounded by endless advertisements, how do you get your brand to stand out to your customers? There are many ways to do this, but one of the most effective is by getting people to say good things about you as a person.

So why would the person you are matter to your customers?

The first way to get customers to pay attention to your brand is by getting them to pay attention to you. People love to talk. It’s human nature. So why don’t you get them talking about you and the great things you’re doing? This will help build up your brand and get a loyal customer base that places trust in you and your business.

Customers want to trust the brands they spend their money on. They want to know they matter. They want to know their hard-earned dollars are going from their piggy banks into the pockets of someone who values them as a loyal customer and consumer.

The personal touch you bring to your brand is what will set you apart from everyone else. People are fatigued from the onslaught of information they get every day from the minute they pick up their phone. In a world of fake news and election meddling, people want to see something good. Social media is a way to let people see what you’re doing and help emphasize that you’re out there making the world a better place.

So how can you do that?

1.     Do something for someone else. Get you and your brand out there. Can you support a local food drive? Or help raise money for an animal shelter? Is there a cause close to the hearts of people in your local community? Get involved so people see you, and your brand, making the world a better place.

2.     Put yourself out there. Do you have a passion for what you do? What about a passion for the creative vision you have for the world? No one is going to know about it if you’re not sharing. Get yourself out there writing blog posts, be a guest on a podcast and on social media. People will pay attention to the good things you have to say.

3.     Don’t ever underestimate yourself. People want to believe in the businesses and brands they invest in. Your customers will not just want to invest in your product, but they will also want to invest in YOU. Getting people talking about the good things you do is a way to get people invested in your brand.

If people are talking about you and the good things you do, then that helps build your reputation as a trustworthy person. It is those conversations that turn people into customers and builds up both you and your brand, at the same time.

For more ideas on how to get people talking about you and your brand Click here

Guest Blogger| Colleen Forsyth |

About Tom Harness

Tom Harness is the owner of Harness Digital Marketing, a digital marketing firm that works with businesses and organizations on Social Media, SEO, and Email Marketing. He is an entrepreneur and business owner with 20 years of combined experience in Education, IT, and Business. Tom is a U.S. Army Veteran and a Southern Illinois University alum. He also enjoys craft beers, his beloved Chicago Cubs, and his family.

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