Why is the Grinch After my Business? One of the scariest things that could happen to a business is to have the bottom line stop short. So who is the Grinch and how do you stop him? For a lot of businesses, the Grinch is closer than you think. It may be an executive, head […]
4 Ways to Get the Email Click
May 20, 2016 By 2 Comments
How is your email marketing campaign going? I see it. You. The “Company.” Emailing my “Monthly Newsletter” #253. Trust me, my filter box is full of them. And also trust me, I’m not the only one not opening it. So how CAN you get me, or anyone else for that matter, to not just hit […]
But It’s Not What I Like!
February 19, 2016 By Leave a Comment
It’s the biggest complaint in the marketing world – business owners telling marketers and ad teams “it’s not what I like” or “I wouldn’t buy from that.” Yes, business owners have to like their marketing strategy to an extent. They have to be comfortable with it, it has to provide their voice, it has to represent […]