Why Education Needs to be a Part of Your Social Media Strategy

With 1.86 billion people on Facebook alone, it seems that everyone and their grandmother is on social media. Millions of users are posting, tweeting, snapping, and ‘gramming their everyday lives, and some people seem to do it better than others. This universal use of social media leads many business owners to have the misconception that […]

You Need to Know Your Role!

 You Need to Know Your Role! You need to know your role in the business world. It is a vital component in the ability for a small business to survive. It can also reduce confusion and greatly improve efficiency in a corporate setting. Yes, I know that you are probably rolling your eyes at this […]

But It’s Not What I Like!

It’s the biggest complaint in the marketing world – business owners telling marketers and ad teams “it’s not what I like” or “I wouldn’t buy from that.” Yes, business owners have to like their marketing strategy to an extent. They have to be comfortable with it, it has to provide their voice, it has to represent […]

Leadership According To Camelot

            Leadership According to Camelot Having served in the military (U.S. Army) for four and a half years gave me a lot of insight into different leadership styles. When most people hear any connection between leadership and the military, they think structured, top down, or even controlling. I did not […]