That New Fangled Twitter Thing

OK, so Twitter is not exactly new, but it is for the advertising world. As businesses move to social media, they are starting to dip their toes into Twitter. So what exactly is Twitter? Why does your business need to be on it? There is one major thing that I hear when I talk about […]

Beware the Corporate Gatekeeper – Matt Carnaghi

Beware the gatekeeper is a common theme in business to business sales. Everywhere you look, there is a new list or method, such as “The 7 Strategies For Getting Past Gatekeepers“, or “10 tips for getting past the gatekeeper“, etc. Beware all of these all in one methods of circumventing the gatekeeper. Do these sound […]

The Twists and Turns of Today’s Career Path

Some of us start out with an idea of what we want to do, others of us are driven by what seems like some innate passion, and others of us go into our professional lives with no clue as to what to do. I always envied those who knew the exact path to their dream […]