Why Education Needs to be a Part of Your Social Media Strategy

With 1.86 billion people on Facebook alone, it seems that everyone and their grandmother is on social media. Millions of users are posting, tweeting, snapping, and ‘gramming their everyday lives, and some people seem to do it better than others. This universal use of social media leads many business owners to have the misconception that […]

Score a Social Media Touchdown on Super Bowl Sunday

Last year, 111.9 million people tuned in for the Super Bowl, an event ingrained into our American culture and tradition. Some die-hard fans watched to cheer on their team. Some were less interested in the sport and more interested in the halftime entertainment. Others just came for the food. While the Super Bowl is a […]

When Standing Out Goes Wrong

Standing Out Without the Sore Thumb You always hear people preach about how important it is for you to be an individual. A common phrase like “standing out from the crowd” takes on a whole new meaning when you start talking about your business. The advice of “just be yourself” and “don’t care what others […]

Illinois Updates Social Media Legislation

We all want engaged employees and team members, but a new Illinois Legislative Law prohibits employees and bosses from requiring or asking their employees to engage on their employer’s business social media accounts. Those of us that understand how social media truly works (Pyramid Scheme) know the value of having people like, share, tweet, and […]