Lessons From the Most Shared Viral Video Ads of 2013

Unruly Media tracks and ranks the videos that are most shared on social media, and I spent some time today taking a look at their list for 2013. Beyond the fact that lists like this are interesting, I wanted to see what these videos contained that made them shareable. While small businesses probably wouldn’t make the […]

What 3 Recent Facebook Changes Mean for Social Media Marketers

Facebook has announced three changes recently that alter users’ news feeds, and I believe they’re all a move in a similar direction that indicates what users are doing on Facebook, and, ultimately what it means for businesses marketing on the site. Let’s take a quick look at the changes: Facebook has a new “Unfollow” feature […]

Why Every Small Business Owner Needs to be on Facebook

I can already hear some of you grumbling. In fact, I guess I’m lucky you’ve even clicked the title of this post. Maybe you have embraced the Internet age. As technology changed your business, perhaps you were an early adopter of the new stuff. I’ll bet you even know that your business needs a Facebook […]