Hashtag 101: What are they, and why do we need ’em?

If you use social media, you have seen a hashtag. No, scratch that. In 2014, if you watch TV, or read magazines or attend conferences, you’ve seen a hashtag. But I still have folks ask me all the time what a hashtag is, why they exist, and why in the world you would want to use […]

Hi, I’m Troy McClure! You May Remember Me…. | Personal Branding

The Simpsons are a staple in American culture as much as Apple Pie and iPhones. As one of the longest running prime-time animated series, The Simpsons has given a whole generation of 40-somethings vocabulary like: NO WAY MAN!, AY CARAMBA, and EAT MY SHORTS, MAN. Out of the decades of skits, Duff beer, and TV […]

3 Questions to Ask When Planning a Small Business Facebook Promotion

So, you want to host a Facebook promotion. You’ve heard they’re great for getting more likes. You’ve heard they can increase interaction on your page. You’ve heard they can, well, promote your business. And they can do all of those things. But, only if you do them right. An effective Facebook promotion starts with a […]

Are you sharing or over-sharing? Social Media etiquette for 2014

I don’t know about you, but I was exhausted with Facebook by about 11 a.m. last Thursday. I was totally, well, quacked out. The fights I saw online over the “Duck Dynasty” flap in the news were passionate. But they also tended to get way too personal, and some were just downright rude. And then, […]