GoDaddy Extortion [Digital Mafia]

When you recall a father figure, I hope that it does not elicit memories of you handing over cash just to maintain some sanity at the dinner table. If it does, you may have been a victim of the GoDaddy Extortion scheme! Mafia Laying the Groundwork So, you have made the commitment to start a […]

World Social Media Day: Why It Matters

Brace yourselves, folks. We’re in the midst of one of the biggest celebrations in global communications. June 30th is World Social Media Day, and Harness Digital Marketing is here for it. You may be saying, “Don’t you guys celebrate social media everyday?” …You’re right, we do. Whether you realized social media had a holiday of […]

Fake Followers or Field of Dreams

Having a large amount of followers on social media may look great, but beware of fake followers, otherwise known as bots. Just Like My Page You may have the mindset of “if you just like my page, then other people will come too.” Now if we all lived within the fantasy of a movie then […]

When Consumers Get Social: Are You Listening?

“If we post it, they will come.” Seems like a pretty easy social media strategy, right? If you’re conditioned to the “tried-and-true” ways of marketing (hello, billboards and TV commercials), you’re used to building an ad, displaying it to the public, and anticipating a flood of customers. It’s no wonder many businesses believe this is the […]