Fake Followers or Field of Dreams

harness-digital-marketing-field-dreams-fake-followersHaving a large amount of followers on social media may look great, but beware of fake followers, otherwise known as bots.

Just Like My Page

You may have the mindset of “if you just like my page, then other people will come too.” Now if we all lived within the fantasy of a movie then this statement may be true. But the reality is not quite so cut and dry.

Unfortunately, there still exists the misconception that page likes translate to a successful social media presence. Not only is this correlation incorrect, it may actually be an indicator that your social media presence is in danger!

It is possible that some or many of your likes are not real people, but “fake” followers. They may be generated pages by individuals that manage hundreds to thousands of fake profiles. These likes will translate to no engagement on your page. A social media page with 10,000 followers with 3 likes on a post has more red flags than a beach during hurricane season.

Mine is Bigger than Yours

So let’s take a little walk down memory lane. At one point in time you needed a large number of followers on your pages to seem viable. That is no longer the case. Now a page with bloated numbers may be a red flag to potential customers. If you own a mom and pop store in a small downtown strip mall but have 64,821 Facebook followers, then you are going to raise some eyebrows. Chances are that over 50,000 of those are fake followers, such as purchased profiles from overseas or bots.

Yes, followers are important. They can help your reach and visibility, but only if they are real people and individuals that truly like your business and want to see your content. Unless you are promoting a new Terminator movie, having a bunch of bots, or fake followers, generate generic comments is probably not the direction you want to take your business online.

So How Do You Sell More Tickets

Just like any baseball game, you have to have a good product to attract your fans. Don’t focus everything on the number of followers you have. Focus on running a successful business and publishing exciting, quality content on your social media platforms.

If you are generating quality, unique content, then you won’t have to worry about how many likes you have. They will grow organically. If you build it, they will come… to see your content. They will continue to come back time and again. Occasionally they will bring new fans along with them. Just stay consistent with your content and over time you will be selling out your stadium.

Matt Carnaghi | Twitter: @carnaghimd1 | Instagram: @carnaghimd1 | LinkedIn: Matt Carnaghi

About Matt Carnaghi

I am the Director of Business Development for Harness Digital Marketing. Previously I have had years of experience working with businesses in the financial industry. I have a strong desire to help promote and grow small local businesses. I participate in multiple civic organizations to support my local community as much as I can. As a hobby I enjoy all aspects of the fitness industry. I also, enjoy coming up with ideas for patent-ability to make things more efficient and effective for society.

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