Eleni Hampton, Author at Harness Digital Marketing

World Social Media Day: Why It Matters

Brace yourselves, folks. We’re in the midst of one of the biggest celebrations in global communications. June 30th is World Social Media Day, and Harness Digital Marketing is here for it. You may be saying, “Don’t you guys celebrate social media everyday?” …You’re right, we do. Whether you realized social media had a holiday of […]

When Consumers Get Social: Are You Listening?

“If we post it, they will come.” Seems like a pretty easy social media strategy, right? If you’re conditioned to the “tried-and-true” ways of marketing (hello, billboards and TV commercials), you’re used to building an ad, displaying it to the public, and anticipating a flood of customers. It’s no wonder many businesses believe this is the […]

5 Facebook Features Your Business Needs To Know About

If you didn’t already catch on that Facebook is aiming to be the one-stop-shop of social platforms, look again. With so many features on Facebook already, and many more to be added, it can be hard to keep up with all of the new updates. Keeping up with these new features is vital for your […]

Why Education Needs to be a Part of Your Social Media Strategy

With 1.86 billion people on Facebook alone, it seems that everyone and their grandmother is on social media. Millions of users are posting, tweeting, snapping, and ‘gramming their everyday lives, and some people seem to do it better than others. This universal use of social media leads many business owners to have the misconception that […]