Does your brand define you? Do you define your brand, or does your brand define you? That may be a difficult question to answer, because your brand may consume your identity over time without you even noticing. Individuals can adjust and conform so easily. But, the path of least resistance may just be erasing your […]
When Standing Out Goes Wrong
January 20, 2017 By Leave a Comment
Standing Out Without the Sore Thumb You always hear people preach about how important it is for you to be an individual. A common phrase like “standing out from the crowd” takes on a whole new meaning when you start talking about your business. The advice of “just be yourself” and “don’t care what others […]
Ain’t too proud to beg – Community Exploitation
December 11, 2014 By Leave a Comment
“I don’t beg for publicity; I deserve to exploit the community because of everything I do.” Does this sound familiar to anyone? There is a clear distinction between cross promotion, self branding, and unscrupulous exploitation. Society and businesses become more dependent of the online community every day. As a result the individuals of organizations also […]
