Pokemon Go – Capitalizing on the Movement

I’m sure by now you’ve heard the stories – people stopping traffic, people getting mugged, all the craziness that surrounds the new Pokemon GO game movement. But all of this hectic fandom may be the perfect opportunity for your business! Social Announcement Is your target audience wandering around town with their noses jammed into their phones […]

Poking The Pokemon Go Phenomenon

Poking The Pokemon Go Phenomenon Are you an Antagonist, a Comedian, or a Sidekick on Social Media Comments? Recently I did one of my social media experiments on Facebook that dealt with the Pokemon Go phenomenon. Let me first preface that I do these experiments to prove a point and to gather information on how facebook’s […]

4 Ways to Get the Email Click

How is your email marketing campaign going? I see it. You. The “Company.” Emailing my “Monthly Newsletter” #253. Trust me, my filter box is full of them. And also trust me, I’m not the only one not opening it. So how CAN you get me, or anyone else for that matter, to not just hit […]

Why won’t you share my post?

We at Harness Digital Marketing had the fortune of attending the 2016 MDMC last month. MDMC, or Midwest Digital Marketing Conference, is the largest digital and social media marketing event in the region. It was a very busy day for everybody, with lots of sessions, photos, and networking. Of all of the sessions I attended, the presentation […]