Making the Most Out of Instagram’s New Updates

It’s been a busy month for the folks at Instagram. The social media network has added a couple cool new features. These changes can benefit all users of the popular platform.   Instagram Live gives users a chance to connect with their followers on a new level. The platform reminds me of Periscope and Facebook […]

From Classrooms to Clients

My Transition From a Student to a Professional When I graduated from Southern Illinois University last May, I was ready to conquer the world. I had reached the point that I had been working towards for 4 years. I was ready to apply the advertising skills that I had learned to a real world job. […]

A Day In the Life: Digital Marketing Specialist

Ever since I began working in the digital marketing field, I realized quickly how others perceived my job. “Oh, that sounds easy. So you just sit on Facebook all day?” “What’s happening on Twitter today?” “Your job sounds SO fun!” Sure, my job is fun (to me), I could tell you what the trending hashtags […]

Pokemon Go – Capitalizing on the Movement

I’m sure by now you’ve heard the stories – people stopping traffic, people getting mugged, all the craziness that surrounds the new Pokemon GO game movement. But all of this hectic fandom may be the perfect opportunity for your business! Social Announcement Is your target audience wandering around town with their noses jammed into their phones […]