When Consumers Get Social: Are You Listening?

“If we post it, they will come.” Seems like a pretty easy social media strategy, right? If you’re conditioned to the “tried-and-true” ways of marketing (hello, billboards and TV commercials), you’re used to building an ad, displaying it to the public, and anticipating a flood of customers. It’s no wonder many businesses believe this is the […]

I Want A 5-Star Facebook Review

So you want a 5-star Facebook Review? What you really should be asking is HOW DO I EARN A 5-STAR FACEBOOK REVIEW? Business Owners and Customers put a lot of weight on these reviews. Should they be so concerned with them and how do they handle them? I’m still amazed at the number of businesses […]

Don’t Let Your Business Suffer from Poor Customer Service

Don’t let your business suffer… In a world filled with so much negativity, don’t let your business suffer due to the fact that you can’t slap a smile on your face or offer a simple “Hi! Can I help you?”. Customer service is a component of a business that owners should bend over backwards to […]

When Standing Out Goes Wrong

Standing Out Without the Sore Thumb You always hear people preach about how important it is for you to be an individual. A common phrase like “standing out from the crowd” takes on a whole new meaning when you start talking about your business. The advice of “just be yourself” and “don’t care what others […]