Black Friday Marketing – 5 Content Ideas

5 Black Friday Content Ideas Black Friday marks the beginning of the shopping season (or at least it use to). Many businesses begin offering sales and deals weeks before Thanksgiving, starting with Veterans Day. With so many places to shop and buy merchandise, businesses should be asking themselves, “Why should someone shop with me?” As […]

A To Z of Employer Branding and Recruiting

A To Z of Employer Branding and Recruiting Recruiting for your business can be incredibly time-consuming. Why not work smarter, than harder? In the world of social media, we have access to an unlimited supply of potential employees. I partnered with Erin Kopec of HireLevel to discuss how employers can use social media to help […]

How To Spot Fake News

At one point or another we have all fallen for the oldest trick in the book, something seems like a great deal, and sure enough, we start to spot the fake news. You all know how the saying goes, “if it sounds too good to be true, it probably is.” When hiring a digital marketing […]

When your clients aren’t all sunshine and rainbows.

When you own or work for a business, you will have to work with two types of clients. The individuals who understand the need for your services and the ones who are going to be hard to work with. Although, it would be fantastic to only work with the first group, you will, however, have […]