Snap-what? Geo-what?

“Snap-what?” is usually the response one gets when around anyone above the age of 25, which makes sense considering that Snapchat is used mainly by those in high school and college. However, what most business owners (and adults in general) don’t understand is that Snapchat can be extremely beneficial to their business. Let’s start out with the […]

I am smarter than you

I am smarter than you. Not because I have a better education than you. Not because I have a better job than you. Not because I have more training than you. I am smarter than you because I am more than happy to use experts for help and service. So many times a business will […]

The Astro Turf is Always Greener

The Astro Turf is always greener from this side of the fence. This point of view can be detrimental to businesses if they are always looking to move to the other side of the fence. This has become even more prevalent with the way that news is received and processed at this point in time. There […]

Facebook’s Reactions

One of the biggest complaints Facebook has had since its inception more than 11 years ago is the dreaded like button. When your friend said her dog just died, you want to show support, but do you really want to “like” it? “Yeah, I saw you had to put down your dog. I liked it […]