Snap-what? Geo-what?

“Snap-what?” is usually the response one gets when around anyone above the age of 25, which makes sense considering that Snapchat is used mainly by those in high school and college. However, what most business owners (and adults in general) don’t understand is that Snapchat can be extremely beneficial to their business. Let’s start out with the […]

I am smarter than you

I am smarter than you. Not because I have a better education than you. Not because I have a better job than you. Not because I have more training than you. I am smarter than you because I am more than happy to use experts for help and service. So many times a business will […]

Hashtivism – Using Hashtags for Activism

  #MizzouHungerStrike. #ConcernedStudent1950. #BlackLivesMatter. #ShoutYourAbortion. I’m sure you’ve all heard or seen one of these hashtags, whether it was in August during the Ferguson unrest, or it was yesterday referring to the hunger strike that went on at the University of Missouri campus. Many people think that in order to be considered an “activist,” you […]

Facebook’s Reactions

One of the biggest complaints Facebook has had since its inception more than 11 years ago is the dreaded like button. When your friend said her dog just died, you want to show support, but do you really want to “like” it? “Yeah, I saw you had to put down your dog. I liked it […]