Pinterest vs. Instagram

Pinterest or Instagram? That’s what marketers everywhere have been asking themselves lately when trying to figure out what platform would work best for them and their clients. While we (at Harness Digital Marketing) have been asking ourselves the same question, I finally figured it out. The long, drawn-out debate about which one is the better option […]

But It’s Not What I Like!

It’s the biggest complaint in the marketing world – business owners telling marketers and ad teams “it’s not what I like” or “I wouldn’t buy from that.” Yes, business owners have to like their marketing strategy to an extent. They have to be comfortable with it, it has to provide their voice, it has to represent […]

I am smarter than you

I am smarter than you. Not because I have a better education than you. Not because I have a better job than you. Not because I have more training than you. I am smarter than you because I am more than happy to use experts for help and service. So many times a business will […]

The Ugly Christmas Suit-It’s FUGLY, Fundraisingly Ugly

The Ugly Christmas Suit-It’s Fugly, Fundraisingly Ugly (UPDATE: The Ugly Christmas Suit will make its debut on December 1st on the WSIL morning show) This is my second year to go around Southern Illinois and spread Christmas Cheer. Last year we raised money and bikes for 2 local charities: Gumdrops and The Southern Illinois Bike Giveaway at […]