From Classrooms to Clients

My Transition From a Student to a Professional When I graduated from Southern Illinois University last May, I was ready to conquer the world. I had reached the point that I had been working towards for 4 years. I was ready to apply the advertising skills that I had learned to a real world job. […]

A Day In the Life: Digital Marketing Specialist

Ever since I began working in the digital marketing field, I realized quickly how others perceived my job. “Oh, that sounds easy. So you just sit on Facebook all day?” “What’s happening on Twitter today?” “Your job sounds SO fun!” Sure, my job is fun (to me), I could tell you what the trending hashtags […]

4 Ways to Get the Email Click

How is your email marketing campaign going? I see it. You. The “Company.” Emailing my “Monthly Newsletter” #253. Trust me, my filter box is full of them. And also trust me, I’m not the only one not opening it. So how CAN you get me, or anyone else for that matter, to not just hit […]

How Esports Can Use and Create Snapchat Geofilters

How Esports Can Use and Create Snapchat Geofilters (This Article First Appeared on April 8th on ESportsEntrepreneur.com by Brandon Nolte) The majority of esports viewers are from 15 to 35, which also is current majority of Snapchat users. For marketers, this is a huge win as it helps create new stories and build exposure over […]