Black Friday Marketing – 5 Content Ideas

5 Black Friday Content Ideas Black Friday marks the beginning of the shopping season (or at least it use to). Many businesses begin offering sales and deals weeks before Thanksgiving, starting with Veterans Day. With so many places to shop and buy merchandise, businesses should be asking themselves, “Why should someone shop with me?” As […]

A To Z of Employer Branding and Recruiting

A To Z of Employer Branding and Recruiting Recruiting for your business can be incredibly time-consuming. Why not work smarter, than harder? In the world of social media, we have access to an unlimited supply of potential employees. I partnered with Erin Kopec of HireLevel to discuss how employers can use social media to help […]

GoDaddy Extortion [Digital Mafia]

When you recall a father figure, I hope that it does not elicit memories of you handing over cash just to maintain some sanity at the dinner table. If it does, you may have been a victim of the GoDaddy Extortion scheme! Mafia Laying the Groundwork So, you have made the commitment to start a […]

5 Last Minute Social Media Marketing Tips for the 2017 Solar Eclipse

No You Didn’t! You Really Did? It’s 1 week away and the 2017 Solar Eclipse is here. Is your Business or Organization ready to Digitally Market to it? If you are or haven’t even started, take a look at the 5 tips I give to make sure you maximize your efforts during this event. The […]