One of the largest annual television events began Sunday, August 10. That’s right, Shark Week from Discovery Channel kicked off its 27th year! In 2013, nearly 29 million people tuned in at some point to watch part of the great event¹. It was the highest-rated franchise among 18-to-49-year-old guys at the time, even beating NFL […]
Email Marketing Etiquette
August 7, 2014 By Leave a Comment
You’ve decided to use email marketing for your business. Where do you begin? First, it’s important to understand the purpose of a newsletter. While it is a great way to reach out to your customers without spending a lot of money, it is also a large responsibility. It is more than just putting an email […]
Using Instagram For Business
July 31, 2014 By 2 Comments
I recently had a request asking me how Instagram can be used for business. Because I think very highly of this person (wink-wink-nod-nod), I decided to enlighten small businesses, entrepreneurs, and organizations on how they can best use this social medium. Instagram is great for novice photo and video takers to get a final product […]
Facebook for Business: What NOT to Do
July 24, 2014 By Leave a Comment
Facebook can provide a huge boost to your business’s marketing plan. However, if used incorrectly, it can also damage your company’s image. Here are some things you should NOT do when building your brand on Facebook. 1) “Like” your own Facebook posts Liking your own Facebook status is basically giving yourself a virtual high-five. Don’t do it! 2) Worry about counting […]
