Kick Start Your Company’s Presence on LinkedIn

“What’s the point of having a LinkedIn company page if I have a Facebook page?” You’d be surprised at how narrow minded most businesses are when it comes to social media. In the eyes of many, Facebook is all they see and know. When reality they should be researching the possibilities of each social network and how it can benefit them as a business. While Facebook is great, it’s time to branch away from your comfort zone and dive into the professional networking world known as LinkedIn.

While LinkedIn provides the ability to create your professional identity online letting you connect with classmates, colleagues, and people within your field of interest, it provides a way for companies to share their business, brand, and job opportunities too.

Currently, there are over three million company pages and within the past twelve months, more than 500,000 pages have been added. Is your business one of them? Whether you have a company page set up or you are thinking about setting one up, it is important to know how your presence should be established and monitored. Just because you created a page, doesn’t mean the work ends there. Unlike the other social media business pages, such as Facebook, LinkedIn needs a different approach in order for your company to be successful digitally.

  • Fill out every product and service you offer on your page. Make sure to give a detailed description to avoid potential clients from deterring to competition.
  • Pay attention to your competition! Keep track of their updates to see what kind of information is being shared that can give you insight on the company’s current standing and where they are headed.
  • Encourage employees to get involved. Make sure they are interacting with LinkedIn company updates and are connecting with potential clients. A little networking never hurt anyone.
  • Join the conversation in groups that pertain to your industry. This is huge! Create valid discussions that can help brand your business. Don’t hurt your reputation by spamming information or links in groups though. That’s the last thing you want to do.
  • Update daily, but keep the posts to a minimum. Try to post once in the morning and once in the evening. Sharing information about your business or relevant content such as links to blogs or interesting articles seem to do the best.
  • Require your employees to link the company page in their email signature.
  • Post job openings. Many students, graduates, and people looking for new jobs are using social media, especially LinkedIn to find work nowadays.
  • Most importantly, interact and engage with your clients and customers. You never know what you may learn about your company.

Need help with setting up your business’s LinkedIn Company Page? Contact us at 314-884-1192 and make sure to follow Harness Digital Marketing on LinkedIn.

About Tom Harness

Tom Harness is the owner of Harness Digital Marketing, a digital marketing firm that works with businesses and organizations on Social Media, SEO, and Email Marketing. He is an entrepreneur and business owner with 20 years of combined experience in Education, IT, and Business. Tom is a U.S. Army Veteran and a Southern Illinois University alum. He also enjoys craft beers, his beloved Chicago Cubs, and his family.

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