Facebook Messenger of Evil or Innovation?

The messenger app heard around the world! Is Facebook Messenger Evil or Innovative? Today an unprecedented act was committed on the world. Facebook disconnected the messenger feature from their app and created a second and independent app for people to communicate directly with. Social media is in an uproar over what the new Facebook Messenger […]

Email Marketing Etiquette

You’ve decided to use email marketing for your business. Where do you begin? First, it’s important to understand the purpose of a newsletter. While it is a great way to reach out to your customers without spending a lot of money, it is also a large responsibility. It is more than just putting an email […]

Using Instagram For Business

I recently had a request asking me how Instagram can be used for business. Because I think very highly of this person (wink-wink-nod-nod), I decided to enlighten small businesses, entrepreneurs, and organizations on how they can best use this social medium.  Instagram is great for novice photo and video takers to get a final product […]

Facebook for Business: What NOT to Do

Facebook can provide a huge boost to your business’s marketing plan. However, if used incorrectly, it can also damage your company’s image. Here are some things you should NOT do when building your brand on Facebook. 1) “Like” your own Facebook posts Liking your own Facebook status is basically giving yourself a virtual high-five. Don’t do it! 2) Worry about counting […]