Patience Is Social Media


Are you new to your social media feeds and still don’t have over 100 followers? Don’t worry, you’re not alone. Social media isn’t an overnight thing. In fact, unless you already have a well-known business, a big time name supporting you, or can get Kanye West to follow you on Twitter, you won’t reach instant social media records over night. It can take months before a relatively unknown business will reach the first “goal” of 100 likes.

So how can you reach that milestone of likes? Do you throw hundreds of dollars into page like campaigns? Do you buy likes from nameless people from the southern parts of that place you can’t even pronounce? Well, doing this will waste your money. The latter of the two makes you less credible to your customers (because if you own a business that only services the middle of North Dakota, and you have 1.5 million likes, something seems fishy). The former will be simply make you lose money if you do not target correctly.

When it comes to gaining likes and followers, it will take a lot of patience and work. If you want to pay for a promotion, you need to be sure you understand who your target audience is, what they are interested in, where they are located, and so much more; you probably don’t want to sell surfboards to 80-year-olds in New Mexico. You need to be sure your content is engaging when you post. Writing “buy my product” on every single post bores potential customers and causes people who do follow your page to be desensitized to the pleas, making the plea pointless. If you have engaging content that can break up the flow, customers will be excited to check out your page and see what is going on. When posting be sure you’re using the 80/20 effect – 80% engagement, 20% sales. Plus, engaging your posts can gain you followers of your followers. The average Facebook user has 200 friends. If one of your followers shares a post they liked from your page, it has the potential of reach almost 200 people who may have never heard of you before!

Are you wanting to get into social media? Are you stuck in a rut and can’t grow your social media feeds? Give us a call! Our digital media specialists are trained to learn how to write content that will engage customers, as well as how to promote posts and pages to reach the targeted audience with optimal impressions. Ask us how we can help you #TurnTheLightBulbOn for your business through social media!

About Tom Harness

Tom Harness is the owner of Harness Digital Marketing, a digital marketing firm that works with businesses and organizations on Social Media, SEO, and Email Marketing. He is an entrepreneur and business owner with 20 years of combined experience in Education, IT, and Business. Tom is a U.S. Army Veteran and a Southern Illinois University alum. He also enjoys craft beers, his beloved Chicago Cubs, and his family.


  1. true story. Another thing to keep in mind is that the appeal of one’s business will vary from social media channel to the next. Some businesses will thrive on Instagram and not do nearly as well on twitter etc.

    Either way – it definitely takes patience. But patience is difficult when what you know your business can be and what your business currently is, from a social media popularity perspective, are two very different things

    • Jason, patience is something business owners (myself included) have a hard time investing in-smile. Having short term and long term goals helps with validating patience in digital marketing. Thanks for sharing your thoughts on this.

  2. Ricardo P. Beaudry says

    A traditional media marketing can’t be changed after their creation during social media can be permanently altered by editing and adding comments. companies also working on social media. They have create best social media campaign.

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