How to Efficiently Use Facebook for Your Business

 Are you using Facebook for your business? Do you frequently wonder if you are doing it right? I am often surprised by the number of business owners that I meet that openly admit that they are clueless when it comes to using Facebook for their business.

Facebook is currently the world’s most popular social networking site. With over 757 million daily active users, you can almost guarantee that your customers will be checking out your Facebook page at some point. With that being said, there is a lot of pressure for business owners to not only have a Facebook presence, but to use the social network correctly. Here are a few things that I highly recommend you do to get the most out of using Facebook for your business.

1)      Create a Facebook PAGE for your business.

It is against Facebook guidelines to use a Facebook profile for business purposes. They can and WILL shut down your account without warning if you are using a personal profile instead of a page.

2)      Design a posting strategy

Figuring out what and when to post is one of the most difficult tasks of using social networks for business. You need to make sure your content is relevant to what your business is and who you are, but you shouldn’t sell to your fans 24/7. Remember, you want to give your followers a reason to keep coming back to look at your page. You do not want to annoy your fans with posting too frequently or with irrelevant and offensive content. They can and will “unlike” your page or even worse, they will block you from their news feed. Keep your content fun and fresh. In turn, your fans will like, comment, and share.

3)      Engage, Engage, Engage

When your fans and customers comment or post on your page, send them a comment back or simply “like” their comment. If they share your post, thank them. It will only take a few seconds of your time and it will leave a lasting impression on your followers.

4)      Let your customers leave reviews and comments

When you choose to promote your business online, chances are you will eventually receive a negative review or comment. How you respond to those types of comments will be a testament to your customer service. If you come across as being rude or too defensive, customers will take their business elsewhere. Always be respectful and offer a solution whenever possible.

About Tom Harness

Tom Harness is the owner of Harness Digital Marketing, a digital marketing firm that works with businesses and organizations on Social Media, SEO, and Email Marketing. He is an entrepreneur and business owner with 20 years of combined experience in Education, IT, and Business. Tom is a U.S. Army Veteran and a Southern Illinois University alum. He also enjoys craft beers, his beloved Chicago Cubs, and his family.


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