Facebook can provide a huge boost to your business’s marketing plan. However, if used incorrectly, it can also damage your company’s image.
Here are some things you should NOT do when building your brand on Facebook.
1) “Like” your own Facebook posts
Liking your own Facebook status is basically giving yourself a virtual high-five. Don’t do it!
2) Worry about counting “likes”
A common misconception business owners have about Facebook is that it is about how many “likes” their page has. That is simply not true. What matters most is the reach of each post. Who is seeing it come across their news feed? Where are they located? Are they truly a potential customer or just a spammer? These are the important questions you should be asking yourself.
3) Sponsor every post
I am all for the occasional sponsored Facebook ad. However, you do not have to sponsor every single post you make. It will make your brand seem less authentic and disconnected. If you do choose to sponsor an ad, make sure you target a specific audience and do not spend a fortune. Just because you spend $50 for 20,000 people to see your ad, does not mean that 20,000 potential customers will be seeing it pop up in their news feed. For example; if you are an attorney in Texas, is it really necessary to let people in Maine know that you do free consultations? I don’t think so.
4) Ask for likes and shares
Asking your followers to “like or share this status if” makes your business appear desperate for attention. Make them want to like, share, and comment simply by posting relevant, intriguing content.
If you are interested in learning more about using Facebook for your business, please check out http://www.harnessteched.com/facebook-for-your-business.
About Tom Harness
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