Spring Cleaning: Social Media Edition

What is it about the seasonal transition from winter to spring that sparks the cleaning bug inside of us? While most of us associate spring cleaning with our households, there are other areas in our lives that could use a deep clean as well, such as social media.

It’s time to give your social presence a fresh start.

Update Photos and Banners. Say goodbye to outdated images across all platforms. If your profile photo is still set to the default image such as the Twitter egg or the blank Facebook and LinkedIn silhouettes, this is the first step you should take in your spring cleaning efforts. How do you expect customers, clients, or businesses to make a connection with your brand when you leave it a mystery?
Change Your Passwords. You would rather be safe than sorry. Changing up your password every so often can help decrease your chance of your information being hacked. And remember to write them down in a safe place so you don’t forget!
Check Permissions. Who has access to your social media accounts? Revoke access to administrators who are no longer employees to ensure security. There is no need to have individuals who no longer represent your company with the power to control your online voice.
Connect and Disconnect. Find influencers within your industry and people who engage with your content and connect with them. This will help build relationships and help with branding. Is there someone or a business that you don’t feel is beneficial to you? Hit the unfollow button. De-clutter your news feed with accounts that do not interest or benefit you.
Revisit Goals. What were your goals when you started your digital marketing? Are you meeting them and do they align with your current business plan? If not, re-evaluate your goals and strategy. Make the necessary changes to improve you social presence.
As your motivation to become more organized blossoms this time of year, keep in mind that assessing you social media should not be a once a year check-up. Make it a regular routine all year long. Now get cleaning! #TurnTheLightBulbOn
By: Megan Tschopp | @MeganJanina
About Tom Harness

Tom Harness is the owner of Harness Digital Marketing, a digital marketing firm that works with businesses and organizations on Social Media, SEO, and Email Marketing. He is an entrepreneur and business owner with 20 years of combined experience in Education, IT, and Business. Tom is a U.S. Army Veteran and a Southern Illinois University alum. He also enjoys craft beers, his beloved Chicago Cubs, and his family.

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