3 Tips For Your Staff To Be A Part Of Your Digital Marketing


3 Tips For Your Staff To Be A Part Of Your Digital Marketing

Have you really thought about how your employees are spending their time at work on Social Networks? There is a good chance they are not being very productive. Why not leverage their time online to help market YOUR business? Instead of 10 minute smoke breaks, give your employees a 10 minute Social Media break. Here are 3 tips on how to empower your staff to be a part of your digital marketing.

  1. Phone Answer Script – It is important to let your clients be aware of where they can follow you online to learn more about your business. A successful phone answer script helps brand your business and points your customers to an area for more information that is available 24/7.

    “Good morning, this is (Person Who Answers The Phone’s Name) thank you for calling (Business Name). How can we (Insert catch phrase/slogan).” Listen to the customer and answer their question(s). At the end, you can say, “Have you gone online to our website (www.businessname.com) or (Facebook, Twitter, Pinterest, LInkedIN, etc..) for more information and specials? 

  1. Get Connected/Social – Be a part of the business that you love and want to help make successful. If you are not comfortable with Social Media, start out with 1 (Facebook). Like or follow your business and share the content on your own timeline. Be a positive influencer and inform your network of what’s going on at your business. The more interaction you have, the more people will be able to see your business.

  1. Share your business with your network. Go through your connections and see WHO will benefit most from your business. Be careful not to over share. A good rule of thumb would be to share with 10 to 20 people each day or each week. Each Social Media platform has it’s own unique way to share. You can also post a comment or tweet that links back to your business. Below is an example of how to share on Facebook.


About Tom Harness

Tom Harness is the owner of Harness Digital Marketing, a digital marketing firm that works with businesses and organizations on Social Media, SEO, and Email Marketing. He is an entrepreneur and business owner with 20 years of combined experience in Education, IT, and Business. Tom is a U.S. Army Veteran and a Southern Illinois University alum. He also enjoys craft beers, his beloved Chicago Cubs, and his family.

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