The Astro Turf is Always Greener

The Astro Turf is always greener from this side of the fence. This point of view can be detrimental to businesses if they are always looking to move to the other side of the fence. This has become even more prevalent with the way that news is received and processed at this point in time. There […]

Don’t Ride on the Bandwagon!

Don’t ride on that bandwagon that you see before you. It is a digital mousetrap for the public image of your business. As soon as I see the next story line begin to trend, you can already imagine the bandwagon that will follow it. Everyone appears to feel privileged to put in their two cents […]

Scaredy Cat | Say It To My Face

I am so aggravated with these scaredy cats posting these vague comments on various social media sites. If you are going to say something, then say it loud and proud. Don’t hide behind the guise of an online post. As a society we need to watch the Wizard of Oz, and learn something from the […]

Business Development: Searching for a soul mate

The world of business development is like searching for that perfect relationship. It is so much more than making sales or acquiring new clients. It is about investing your time to another person and proving to someone else that you care. It just so happens to be a business owner. To anyone that is familiar […]