3 Questions to Ask When Planning a Small Business Facebook Promotion

So, you want to host a Facebook promotion. You’ve heard they’re great for getting more likes. You’ve heard they can increase interaction on your page. You’ve heard they can, well, promote your business. And they can do all of those things. But, only if you do them right. An effective Facebook promotion starts with a […]

Are you sharing or over-sharing? Social Media etiquette for 2014

I don’t know about you, but I was exhausted with Facebook by about 11 a.m. last Thursday. I was totally, well, quacked out. The fights I saw online over the “Duck Dynasty” flap in the news were passionate. But they also tended to get way too personal, and some were just downright rude. And then, […]

Lessons From the Most Shared Viral Video Ads of 2013

Unruly Media tracks and ranks the videos that are most shared on social media, and I spent some time today taking a look at their list for 2013. Beyond the fact that lists like this are interesting, I wanted to see what these videos contained that made them shareable. While small businesses probably wouldn’t make the […]

What 3 Recent Facebook Changes Mean for Social Media Marketers

Facebook has announced three changes recently that alter users’ news feeds, and I believe they’re all a move in a similar direction that indicates what users are doing on Facebook, and, ultimately what it means for businesses marketing on the site. Let’s take a quick look at the changes: Facebook has a new “Unfollow” feature […]