Sharing is caring. Yes, you’ve heard this phrase before but have you ever thought about it in the context the relates to social media? It seems all anyone cares about when it comes to their posts is how many likes will it receive. Sure, likes are great, but let’s take it a step further.
Think back this week on something you saw that made you laugh, whether it be on your Facebook or Twitter. Or how about an article that really sparked your interest on LinkedIn or Google+. Did you see it and keep on scrolling or did you take the time to share it to your social networks for all your family and friends to see? When we see a video, image, or article that catches our attention and triggers an emotional response, we tend to want everyone to see and know about it. So as a business, don’t you want to be doing the same?
The power of sharing from a business perspective is huge! As a business owner or an employee, you should be supporting your company socially. This is not saying share every single post, every single day, but imagine how many people you could get your brand in front of if you simply shared a post once a week. Then someone from your network shared that same post, and so forth. The amount of brand awareness you can create from clicking the share button on Facebook or retweeting on Twitter is a lot more powerful than you realize.
At Harness TechED, our motto is three shares. All it takes is three people to share a post and you will see the reach begin to grow. Now, this all depends on the type of content you are putting out there. Keep in mind, not everything is going to be a hit or go viral, but those few posts that do well will help you in the long run.
Not only does sharing increase the number of people who see it, but it sends a message, too. What you share reflects a sort of trust. It says that you recommend this brand, service, product, etc. without saying it at all. And if you’re lucky, people who have similar interests as you will see that and connect with the business, too. It is all one giant ripple effect.
If you’re not already practicing “sharing is caring” for your business, start now! Set aside some time each day for yourself and your employees to go through and support your business on social media. Express to your staff the importance, too!
By: Megan Tschopp | @MeganJanina