You meet someone for the first time. What is the first thing you notice? Their appearance. It is easy to make our assumptions by how one presents themselves without actually knowing anything about them at all. It sounds horrible, but it’s the truth. Making that first impression really matters even in the social media world, especially on LinkedIn.
LinkedIn is known for being a professional network. We make new connections, while maintaining the existing relationships that we already have. So why is it when I browse the “People I May Know” list, it seems anything but professional? The other day I stumbled upon some interesting, confusing, and down right awful photos of individuals that were suggested to me. I thought to myself, don’t these people realize how they appear? Don’t they understand what being professional means? Maybe they don’t. While your LinkedIn profile may state your impressive involvement and employment history, your profile picture says something different. Why wouldn’t you want to the two to coincide?
The following are things you should avoid when it comes to your LinkedIn profile photo:
- No Photo. Add one! Your profile is seven times more likely to be viewed with a photo, according to LinkedIn.
- Cut your face out. Unless you want people to question, who are you? Do I know you?
- Crop or blur. This is just tacky and raises the question of who am I connecting with again.
- Make it disproportional. Does it look stretched, squeezed, or too small? Fix it!
- Use personal photos. This is NOT Facebook. Leave your party, bar, vacations, and family photos behind.
- Logos. Am I connecting with you or your company? It’s important to put a name to a face.
- Selfies/Mirror Selfies. There is nothing professional about a selfie.
You want to impress potential employers. You want to demonstrate to new and existing connections who you are, your skills, and talents. When it comes to your LinkedIn profile photo keep it professional, clean, and simple. Make sure to reflect your personality. If your company wants to brand themselves with your profile photo, do it! Just don’t make it the main focus, and as you update your employment timeline update your photo too!
Is it time you re-evaluated your LinkedIn profile photo? #TurnTheLightBulbOn