Did You #SharkWeek? – Shark Week Marketing

One of the largest annual television events began Sunday, August 10. That’s right, Shark Week from Discovery Channel kicked off its 27th year! In 2013, nearly 29 million people tuned in at some point to watch part of the great event¹. It was the highest-rated franchise among 18-to-49-year-old guys at the time, even beating NFL […]

Facebook Messenger of Evil or Innovation?

The messenger app heard around the world! Is Facebook Messenger Evil or Innovative? Today an unprecedented act was committed on the world. Facebook disconnected the messenger feature from their app and created a second and independent app for people to communicate directly with. Social media is in an uproar over what the new Facebook Messenger […]

Using Instagram For Business

I recently had a request asking me how Instagram can be used for business. Because I think very highly of this person (wink-wink-nod-nod), I decided to enlighten small businesses, entrepreneurs, and organizations on how they can best use this social medium.  Instagram is great for novice photo and video takers to get a final product […]

Facebook for Business: What NOT to Do

Facebook can provide a huge boost to your business’s marketing plan. However, if used incorrectly, it can also damage your company’s image. Here are some things you should NOT do when building your brand on Facebook. 1) “Like” your own Facebook posts Liking your own Facebook status is basically giving yourself a virtual high-five. Don’t do it! 2) Worry about counting […]