Facebook F8 Conference – What’s New

Facebook F8 Conference – What’s New The Facebook F8 conference has officially kicked off. With Mark Zuckerberg’s recent testimony to Congress, I (like most Americans) have been waiting to see what changes were going to take place. As a digital marketer, we deal with updates constantly, but none that could have such an impact on […]

How Harness Digital Marketing Saved Christmas

Twas weeks before Christmas and frustrations did grow. All because business was running much to slow.   Small business owners had gifts and services to sell. But they did not know how to advertise well. They needed a new marketing plan and needed it quick. Little did they know, their problems could be solved with […]

Black Friday Marketing – 5 Content Ideas

5 Black Friday Content Ideas Black Friday marks the beginning of the shopping season (or at least it use to). Many businesses begin offering sales and deals weeks before Thanksgiving, starting with Veterans Day. With so many places to shop and buy merchandise, businesses should be asking themselves, “Why should someone shop with me?” As […]

A To Z of Employer Branding and Recruiting

A To Z of Employer Branding and Recruiting Recruiting for your business can be incredibly time-consuming. Why not work smarter, than harder? In the world of social media, we have access to an unlimited supply of potential employees. I partnered with Erin Kopec of HireLevel to discuss how employers can use social media to help […]