Black Friday Marketing – 5 Content Ideas

5 Black Friday Content Ideas Black Friday marks the beginning of the shopping season (or at least it use to). Many businesses begin offering sales and deals weeks before Thanksgiving, starting with Veterans Day. With so many places to shop and buy merchandise, businesses should be asking themselves, “Why should someone shop with me?” As […]

Pinterest: The Underdog of Social Media Marketing

When people think about incorporating social media into their marketing package, the first sites that come to mind are Facebook and Twitter. As a digital media specialist, I can tell you that Facebook is very popular amongst business owners because it’s the most familiar. However, you could be missing out on one very important marketing […]

3 Technologies That Are Changing Real Estate

It used to be simple selling real estate (figuratively speaking). You get a listing, you put up a sign, place an ad in the paper, and then go around town networking. EASY, RIGHT? My friends in real estate might disagree, but one thing we can agree on is that technology has changed how they do […]

A Day In the Life: Digital Marketing Specialist

Ever since I began working in the digital marketing field, I realized quickly how others perceived my job. “Oh, that sounds easy. So you just sit on Facebook all day?” “What’s happening on Twitter today?” “Your job sounds SO fun!” Sure, my job is fun (to me), I could tell you what the trending hashtags […]