Standing Out Without the Sore Thumb
You always hear people preach about how important it is for you to be an individual. A common phrase like “standing out from the crowd” takes on a whole new meaning when you start talking about your business. The advice of “just be yourself” and “don’t care what others think” may be good for a teenager’s self esteem, but may result in financial ruin for a business.
You also have to take into consideration that blending in too much may also contribute to a business having to close their doors. If you are afraid to stand out and quietly become just another sheep, potential customers will never even notice you.
Essentially you have to go back in time to remember your childhood playing on the teeter totter. Remember how much skill it took to perfectly balance that equipment. You don’t want to be left with your feet stuck to the ground, but you also don’t want to feel stranded up in the air with your only option is to fall.
I have the answer and you may not like it
If you strive to have a successful business image you will have to be uncomfortable. You have to put yourself and your business in the public eye. That may not be a fun resolution for you, but it is necessary. The fear of being in the public eye and criticism should fade as long as you are committed to providing a good product and excellent service.
Do your absolute best to not please everyone. It is an impossible task. You need to find your target and stay the course. Being diverted by small minority opinions will have your business running around circles.
“Will you succeed? Yes you will indeed!
(98 and 3/4 percent guaranteed.) – Dr. Seuss, “Oh, the Places You’ll Go”
Even Dr. Seuss was smart enough to know that 100% is not necessary for tremendous success!
From one book to another, there is no need to transform yourself to fit a dictionary definition. You are responsible for defining who you are and what your business is. You may allow customers to dictate minute changes to become more profitable, but you must stand firm and have an identity. Just like children, customers will respect authority, and your business will find your customer base and thrive with them!
I know it was not very long.
If you made it to the end of this blog.
Take the message
Hear me through
Not for me, but for you.
Matt Carnaghi | Twitter: @carnaghimd1 | Instagram: @carnaghimd1 | LinkedIn: Matt Carnaghi