LinkedIn Company Pages can be a good way to let other LinkedIn users know about your company. The process of setting up a LinkedIn Company Page is not difficult, but there are several steps involved. Here’s how to get started:
First, you need to have a LinkedIn profile of your own. You cannot just join LinkedIn as a business, you must have set up a personal profile first. If you already have one, great. If not, you’ll need to go to LinkedIn.com and follow the directions to set up an account there.
Now, here’s one very important thing to note, whether you have an existing LinkedIn account or you are just setting one up for the first time: In order to set up a LinkedIn Company Page, you must have an email account with your company domain name. A personal e-mail address or an address from a public email service, like Gmail or Yahoo!, will not work for setting up a LinkedIn company page. If you are just setting up your account, be sure you register your company e-mail address. If you have an existing account, you can edit your profile to add your company e-mail. (Here’s some information on changing or adding an e-mail address from LinkedIn: http://help.linkedin.com/app/answers/detail/a_id/60/ft/eng)
If you are setting up a new LinkedIn account, you will have to fill out the profile and connect to some people before you can set up the company page. LinkedIn requires the account to be active to a certain level to set up a new company.
Once you have a profile set up and a company e-mail address linked to it, you’re ready to set up a LinkedIn Company Page. Log in to your LinkedIn account, place your cursor over Interests (you’ll find it in the black bar under the search bar at the top of the screen), and choose Companies. In the column on the right hand side of the screen, you’ll see “Create a Company Page.” Click the yellow Create button under it.
Then follow the prompts to set up the page. If you need more specific information, here’s LinkedIn’s Company Pages FAQ.