When you think social media, what is the first network that comes to mind? Did you think of Facebook? You are not the only one. Facebook is the world’s largest social network. We live in a world where it is almost expected to have a profile whether it is personal one or as a business. From a business point of view, it is not about just connecting with people. It is about fostering relationships with clients, advertising, and knowing how to use it the right way. A business should be able to utilize other social networking platforms like Twitter, LinkedIn, and Pinterest that can be beneficial in your social strategy.
According to the Social Media Examiner, business to business (B2B) audiences spend a lot of their time on LinkedIn, while business to consumer (B2C) buyers can be found on Facebook. The type of business you run determines which channels will work best for you. If Facebook is all you know, then let me give you a brief overview of some other social networks and how to use them properly for your business.
Twitter it is all about promoting events, news, and specials. On Twitter you can build you customer base by creating conversations highlighting what you do and what you know best. Do not spam your audience with ads though. Get your message across in 140 characters or less, while using trending or unique hashtags relating to your business to optimize searches.
LinkedIn is a social network that is very career oriented and seems like an endless sea of on-line resumes. As a business, utilize LinkedIn for hiring purposes and as a way to network with new potential clients and customers. Do not spend your time pitching your business. Spend it boosting your reputation by joining groups that relate to your market. Once you have established yourself within a group, you can start answering questions and develop conversations.
Pinterest is based on images. Your main target audience will be females. How do you use it though? Promote your brand through visual themes by linking back to your business’s website, services, and blogs that pertain to your business. Retailers, manufacturers, and travel sites tend to use this social network the most. Something to keep in mind is to remember your SEO when creating boards, writing information about pins, and the description. More people are using social media as search engines now, so it is important to name your boards with key phrases that people will search for.
Once you have decided on which social networks are best for your business, you will have to experiment with the style of content you want to send out. Keep it consistent and customize your content based on the medium and the message you are trying to get across to your clients and customers. Make sure to measure what works and what does not work to optimize accordingly too.
If you are interested in learning more about how to increase your business’s digital presence, contact us TODAY. #TurnTheLightBulbOn