I will admit my interest in the actual game is minimal. From a social media standpoint though it will be worth watching just for the mere entertainment value. Just this past weekend I found myself watching Miss Universe, not something I would normally watch on my own, but after seeing how much of a social buzz it was causing on my Twitter feed I had to join in on the conversation. The Super Bowl this Sunday is no different. If you are not joining in on the digital fun and games that are bound to happen (and already happening like deflate-gate), then you are missing out.
But with the thousands of people attending the game, fans, advertisers, and businesses capitalizing on the highly anticipated sports event, how will your tweet be seen amongst the millions that will be going out a minute?
Use Hashtags – #SuperBowl and #SuperBowlXLIX have already been trending, but as the day gets closer and the actual game day unravels more suggested hashtags from advertisers will be introduced. If you want to be seen and heard, you need to use a hashtag. But, don’t use any old hashtag. Be strategic. Watch what trends or use the suggested ones that will be created just for the occasion. Last year, 583,152 tweets went out related to Super Bowl ads and 74% of people said they were more likely to take action if a Super Bowl ad asked them to. It is only assumed that those numbers and percentages will increase after this year’s game. You might as well add to the statistics.
Be Witty – Try to think of what will get people talking or create interaction. Just like advertisements, we tend to remember them more if they bring out an emotion like Budweiser’s 2015 “Lost Dog” commercial or if they tickle our funny bone. The same should be applied to how you post on social media. Personally, the more clever, the better. In 2013 during the infamous Super Bowl blackout, one brand that stood out and was quick to step up to the plate to capitalize on the situation was Oreo. They tweeted, “No power. No problem.” with a clever tag line and photo that was retweeted more than 15,000 times. Just something so simple and quick put the spotlight on Oreo and created a social buzz because their social media manager was on top of it.
Real Time Marketing – Scheduling out your content to be posted at a timely manner is fine, but if you are trying to capitalize on the Super Bowl and all that goes with it, then prepare to be ready to take a real time approach. Who knows what could happen this year? There have been so many iconic moments before social media was a thing imagine what social buzz could have been created if there had been. Moral of the story is, you don’t want to miss out on an opportunity that could lead to putting the social spotlight on you. And the best part is, this can be done from the couch in your living room. That’s the beauty of social media, it’s digital. You can get your message out there for millions to see from wherever you want.
So as the biggest Sunday of the year approaches, remember to keep the fumbles off social media and hopefully your favorite team will keep them off the field for you too.
If your company is looking to learn how to boost your digital presence or social media strategy, contact us. #TurnTheLightBulbOn
By: Megan Tschopp | @MeganJanina