Do You See Me Now: My Review of Snapchat Spectacles

                  Snapchat Spectacles are the latest in clothing and wearable technology to hit the market. I had my first experience with Snapchat Spectacles at #MDMC17 in St. Louis with the Harness Digital Marketing Team. One of the presenters, Chris Strub, was a presenter and it just so happened […]

You Don’t Really Know Me

Did you just meet the real me? As I walk away from our conversation, it is quite clear that you don’t really know me. You have no clue who you are dealing with. After a business meeting, you may have at one time been me. I refer to it as “meet the parents” syndrome. Symptoms […]

When Consumers Get Social: Are You Listening?

“If we post it, they will come.” Seems like a pretty easy social media strategy, right? If you’re conditioned to the “tried-and-true” ways of marketing (hello, billboards and TV commercials), you’re used to building an ad, displaying it to the public, and anticipating a flood of customers. It’s no wonder many businesses believe this is the […]

Tips For The Bootstrapping Startup

My first Digital Marketing Conference is in the books. After two full days, I can definitely say that I felt like I stepped back into college days, trying to soak up as much information as I could. Amongst the brilliant speakers, one stood out to me. Sylvester Chisom, an education technology entrepreneur, gave a presentation titled […]